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Fossil won awards for “Most Effective Use of Online Creative” and “Best of Show” awards for the 6th Annual DFWIMA Excellence in Interactive Marketing (in 2006)
This is the evidence of what effect the history of Fossil has had in terms of business and products.

Fossil is one of the most popular brand names in the United States, designs, markets, and distributes fashion watches, leather goods, sunglasses, and other merchandise for retail sale on an international basis.

Fossil has been very successful with its own brands and this success has led to companies coming to Fossil to create licensed watch lines. The licensed watch lines that Fossil designs, manufactures, and distributes include Burberry, DKNY, Emporio Armani, Columbia Sportswear, Diesel, Frank Gehry, Philippe Starck, Michael Kors, Callaway Golf, Davis Cup, Marc Jacobs and Adidas. When referencing Fossil’s watch lines, they are generally regarded as a “manufacturer”; However, Fossil only assembles watches, using pre-made movements and only designing the cases and dials of the watch.